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Wednesday, March 08, 2006

Creative Commons

"A new way of thinking for a new kind of technology." This should be their slogan at Creative Commons. With all the legal battles and the concerns over who owns what on the internet, Creative Commons sure has their heads in the right place. Downloading and sharing on the internet is going to happen no matter what, the best way to deal with it is to take the stance of: go for it, as long as you credit the original artists and you don't profit from it.

The trick is that as producers and business executives (essentially the people who have been running the show for years) need to start thinking of new ways to start making money. In my book though, the key will be that productions will need to start learning how to profit on less money. With rising ticket prices and more money being put into productions the film industry is going to soon burst. Less people are going to the theaters as technology is catching up for personal uses (Although nothing will ever beat the experience of watching a film in a theater with a room full of strangers).

Videosift recently posted a blog on NBC's shut down of the YouTube video in which Natalie Portman was rapping (this was a clip from Saturday Night Live). The video was just starting to become huge online when NBC shut down the YouTube release. Needless to say I completely agree with the article written on the Videosift site (and there's no real reason to completely repeat it here). NBC lost one of its best advertising pieces to its own concerns of bringing in more profit.

In the opinion of this vlogger, smaller production companies and digital filmmakers are going to start paving the way of new business and it will be this coming up generation of filmmakers, who as we speak are learning to shorten production time and increase the quality of their work through a digital workflow. Even my sister who is 11 years old has now created a few films with the use of a small digital camera and iMovie. The real key will be found in the next year as podcasters struggle with the question, what is the right business model for the next generation of filmmakers?

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